We have a lot of ambitious clients who want to get as close as they can to their business data but it’s often siloed in different systems, so while they were able to look at each dataset in isolation, bringing all the right metrics together was challenging.
Connect POS reporting to wider systems
Retail businesses generate valuable information every day, from online transactions and in-store purchases to product returns, inventory movements and customer activity. However, when that information sits across different platforms, understanding overall sales can become unnecessarily complicated.
An ecommerce dashboard might show online revenue, while your POS system tracks physical store transactions and your accounting software holds financial records. Each provides part of the picture, but comparing results across channels often requires manual exports and additional calculations.
SYNCHUB automatically extracts and synchronises data from your connected cloud platforms into a structured database. You can then use your preferred reporting tools to combine sales, inventory and financial information, investigate trends and build reports that reflect how your retail business operates.
Make better decisions with precise retail analytics
Effective retail analytics goes beyond measuring total sales. By connecting information from different business systems, retailers can understand which products perform best, how customers shop across channels, and where costs affect profitability.
Online & in-store sales performance
Compare sales activity across ecommerce platforms, physical stores and other connected channels. Analyse revenue, transaction volumes and sales trends to understand where growth is occurring and how individual locations or channels contribute.
Customer purchasing trends
Explore available customer and transaction data to identify repeat purchasing patterns, order values and buying behaviour. Use these precise insights to better understand demand and inform future marketing or merchandising decisions for your business.
Product & category performance
Identify your best-selling products, compare category revenue and examine changes in your customer demand. Use your connected sales and inventory records to see which products perform consistently and which may need attention.
Inventory & stock visibility
Bring stock information into your reporting environment to examine inventory levels, product movements and availability. Compare stock holdings against sales activity to support replenishment decisions and identify slow-moving products.
Sales margins & profitability
Combine your sales transactions information with relevant product costs and financial information to analyse margins across products, stores or sales channels. Investigate how discounts, returns and other expenses influence profitability.
Multi-channel retail reporting
Bring your online ecommerce and physical retail activity into a consistent reporting environment. Compare performance across platforms, stores and sales channels without manually combining information from separate dashboards.
What can you track with ecommerce reporting?
Different retailers have different priorities. An online-only business might focus on conversion-related sales metrics and product performance, while a multi-location retailer may need to compare stores, inventory levels and transaction activity.
Depending on the information available through your connected systems, a custom approach can help you monitor the following. Bringing these measures together makes it easier to identify relationships between sales activity, stock performance and financial results.
- Total sales revenueTrack revenue across online stores, physical locations and other sales channels.
- Average order valueCompare the value of customer transactions over time or between channels.
- Product salesIdentify top-selling products, categories and variations.
- Gross marginsAnalyse revenue against relevant product costs to understand profitability.
- Returns & refundsMonitor returned orders, refunded transactions and their effect on sales performance.
- Stock turnoverExamine how quickly products are sold relative to the inventory held.
- Store performanceCompare sales volumes, transaction values and other measures across locations.
- Customer activityAnalyse purchasing patterns and repeat customer behaviour where customer data is available.
How SYNCHUB works
SYNCHUB connects your entire business to your favourite AI and reporting platforms.
1 2 3 Connect your retail systems
Securely connect your ecommerce platform, POS software, and other supported cloud services, including inventory management and accounting systems. SyncHub supports more than 70 cloud services used across different industries.
1 2 3 Automatically sync your data
SyncHub extracts information from your connected platforms and stages it in a managed database or your supported data warehouse. Incremental synchronisation keeps your data updated as changes are detected in source systems.
1 2 3 Build reports & analyse performance
Use Power BI, Excel, Tableau or SyncHub Insights to create custom reports and dashboards for your retail or ecommerce business. Compare sales channels, investigate product performance and explore connected retail data using compatible AI tools.
KPMG Private EnterpriseEva Perrone, Innovation Lead
RSM AustraliaMatthew Cunneen, Partner, Data & Analytics
The SyncHub experience was fantastic. It does what is says on the tin! The connection process is simple, the documentation is good and the communication with the team has been first class.
Kolsen GroupColin Spooner, Group Financial Controller
The SyncHub team got us to where we wanted to be and I think we all wonder how we ever lived without it.
The Cafe CollectiveDavid Mule, Manager
SyncHub has allowed us to see week-to-week exactly how much staff and product we need in our stores.
Frequently asked questions
Ecommerce reporting involves collecting and analysing information about online sales, orders, products, customers and related business activity. Retailers use these reports to monitor performance, identify purchasing trends and make decisions about inventory, pricing and sales strategies.
Ecommerce reporting generally focuses on online store activity, including transactions, products and customer orders. Retail analytics has a broader scope and can include physical store sales, POS transactions, inventory performance and financial information across multiple retail channels.
Yes. SyncHub can connect supported ecommerce and POS platforms, bringing their data into a central reporting database. Businesses can then create reports that compare online and physical store performance, provided the relevant records are available and consistently categorised.
SyncHub supports POS and retail platforms including Lightspeed, Square and Vend, alongside ecommerce services such as Shopify and WooCommerce. You can connect supported systems without replacing the software your business already uses.
SyncHub incrementally synchronises data from connected platforms, making updated information available for reporting. How frequently individual dashboards refresh depends on the source system, synchronisation settings and the reporting tool being used.
We connect the data that keeps the retail / e-commerce industry moving
ActiveCampaign
Acumatica
Airtable
BigCommerce
Brightpearl
Capsule CRM
Chargebee
Cin7 Core (Dear Inventory)
Cin7 Omni
Copper
Deputy
Employment Hero HR
Employment Hero Payroll (Keypay)
GetResponse
Klaviyo
Lightspeed Restaurant POS (O-Series/Kounta)
Lightspeed Retail (R-Series)
Lightspeed Retail (X-Series/Vend)
MYOB Acumatica (Advanced)
MYOB Business
Odoo
OnePageCRM
QuickBooks
QuickBooks Time (TSheets)
Revel
Sage Accounting
Shopify
Spotler CRM
Square
Stripe
Tanda
Teamwork CRM
Vtiger CRM
Wix
WooCommerce
Xero
Xero Payroll AU
Xero Payroll NZ
Xero Payroll UK
Zoho Books
