2024 is the year of the connector - vote here

Realtime Marketo data. Straight to Power BI. Easy.

Simply connect your Marketo account to our hosted data-extraction platform, then query your data using Power BI. Easy.

This connector is still on our roadmap - vote for it here

How it works

Get your Marketo data into Power BI in just two minutes and three easy steps.

1 2 3 Connect Marketo to SyncHub

Securely connect your cloud software to SyncHub and we'll do the rest.

1 2 3 We sync your data automatically

SyncHub incrementally syncs your data and stages it in a managed data warehouse. We check for changes so you don't have to.

1 2 3 Connect Power BI and start reporting

Use the built-in SQL Database Connector in Power BI to connect to your data warehouse and build sophisticated reports and dashboards.

Marketo connector coming soon

A connector for Marketo is still on our road map but we're keen to build one as soon as there is enough interest. Get in touch if you are wanting to connect your Marketo data to your BI or reporting platform.

Frequently asked questions

We've documented the Marketo Data Model here. Use this to browse the tables, columns and foreign keys we create in your data warehouse.
Grab your data warehouse credentials from your SyncHub Dashboard, then simply use the standard Database Connector in Power BI to connect to SyncHub and begin building your reports. And, if you need help building your reports, our Services Store can introduce you to a helpful professional.
Yes! That's exactly what SyncHub was designed for. Just use the standard Database Connector in Power BI to connect to SyncHub and start bringing in your data.
Reporting on Marketo data directly via its API is simply not practical in Power BI. For one thing, cross-entity queries involve joining across multiple endpoints - something that is poor-performing at best and impossible at worst. That's why SyncHub stages your Marketo data in a relational database first. Now, your reports have all the power of regular SQL queries - joins, ordering, filtering, grouping, and more - leaving you free to create the reports you need without restriction.
SyncHub can poll Marketo as frequently as every five minutes, however this capability may be limited by the amount of data you have and/or the type of plan you have with Marketo. The best way to find out is to simply grab a free trial of SyncHub, connect Marketo, then see for yourself.
SyncHub will (E)xtract your raw data from Marketo and (L)oad it into your normalized, relational data warehouse. You can then use our Insights platform to (T)ransform your data so that you can report on it easily, such as building monthly rollups or normalizing currencies.
SyncHub steps in where out-of-the-box reporting solutions fall over. We don't presume to know the questions you have of your data, and thus we don't provide any reports. What we do give you is raw data - as pure as possible - so you can build the reports that you need for your business. Of course, if you need help, you're sure to find a helpful professional in our Services Store.
Your Marketo data is stored in its own dedicated data warehouse, hosted in our Microsoft Azure Sydney Data Center. If you'd like it stored somewhere else (even your own servers), just enquire about our BYOD (bring-your-own-database) option.
Absolutely. Every customer gets their very own isolated data warehouse. Database credentials are salt-encrypted...multi-factor authentication can be activated for your account...we take security very seriously. You can read more about our security best practices here.
There are many ways to query data from Marketo - CSV exports, Native Reports, API access etc. But for all but the most trivial reports, you need a staging service like SyncHub to ensure performance and uptime. See our detailed breakdown here to understand where a tool like SyncHub fits into your analytics stack.
No. SyncHub is a reporting tool and cannot reflect changes back to your cloud application.
With SyncHub, you can create any report you like. This is because (unlike other reporting tools) we give you access to your raw Marketo data. If you don't already have a reporting tool, you can use our Insights platform or grab one of our recommended 3rd-party tools then use its standard Database Connector to connect to SyncHub and begin pulling down your data.
KPMG Private EnterpriseEva Perrone, Innovation Lead
We have a lot of ambitious clients who want to get as close as they can to their business data but it’s often siloed in different systems, so while they were able to look at each dataset in isolation, bringing all the right metrics together was challenging.
RSM AustraliaMatthew Cunneen, Partner, Data & Analytics
The SyncHub experience was fantastic. It does what is says on the tin! The connection process is simple, the documentation is good and the communication with the team has been first class.
Kolsen GroupColin Spooner, Group Financial Controller
The SyncHub team got us to where we wanted to be and I think we all wonder how we ever lived without it.
The Cafe CollectiveDavid Mule, Manager
SyncHub has allowed us to see week-to-week exactly how much staff and product we need in our stores.

About Marketo

Visit the Marketo website

Marketo offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries.

About Power BI

Visit the Power BI website

Power BI is a business analytics service that delivers insights to enable fast, informed decisions. Transform data into stunning visuals and share them with colleagues on any device, visually explore and analyze data—on - premises and in the cloud—all in one view, collaborate on and share customized dashboards and interactive reports and scale across your organization with built-in governance and security.