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Realtime HubSpot data. Straight to Power BI. Easy.

Simply connect your HubSpot account to our hosted data-extraction platform, then query your data using Power BI. Easy.

How it works

Get your HubSpot data into Power BI in just two minutes and three easy steps.

1 2 3 Connect HubSpot to SyncHub

Securely connect your cloud software to SyncHub and we'll do the rest.

1 2 3 We sync your data automatically

SyncHub incrementally syncs your data and stages it in a managed data warehouse. We check for changes so you don't have to.

1 2 3 Connect Power BI and start reporting

Use the built-in SQL Database Connector in Power BI to connect to your data warehouse and build sophisticated reports and dashboards.

Frequently asked questions

We've documented the HubSpot Data Model here. Use this to browse the tables, columns and foreign keys we create in your data warehouse.
Grab your data warehouse credentials from your SyncHub Dashboard, then simply use the standard Database Connector in Power BI to connect to SyncHub and begin building your reports. And, if you need help building your reports, our Services Store can introduce you to a helpful professional.
Yes! That's exactly what SyncHub was designed for. Just use the standard Database Connector in Power BI to connect to SyncHub and start bringing in your data.
Reporting on HubSpot data directly via its API is simply not practical in Power BI. For one thing, cross-entity queries involve joining across multiple endpoints - something that is poor-performing at best and impossible at worst. That's why SyncHub stages your HubSpot data in a relational database first. Now, your reports have all the power of regular SQL queries - joins, ordering, filtering, grouping, and more - leaving you free to create the reports you need without restriction.
SyncHub can poll HubSpot as frequently as every five minutes, however this capability may be limited by the amount of data you have and/or the type of plan you have with HubSpot. The best way to find out is to simply grab a free trial of SyncHub, connect HubSpot, then see for yourself.
SyncHub will (E)xtract your raw data from HubSpot and (L)oad it into your normalized, relational data warehouse. You can then use our Insights platform to (T)ransform your data so that you can report on it easily, such as building monthly rollups or normalizing currencies.
SyncHub steps in where out-of-the-box reporting solutions fall over. We don't presume to know the questions you have of your data, and thus we don't provide any reports. What we do give you is raw data - as pure as possible - so you can build the reports that you need for your business. Of course, if you need help, you're sure to find a helpful professional in our Services Store.
We currently sync Call disposition, Company, Contact, Deal, Engagement, Goal, Inbox, Line item, Message, Owner, Pipeline, Product, Property, Team, Thread, Ticket, User, Company property value, Contact property value, Contact company, Contact deal, Deal property value, Deal company, Deal line item, Engagement deal, Engagement company, Engagement contact, Engagement owner, Goal property value, Line item property value, Message sender, Message recipient, Owner team, Pipeline stage, Product property value, Property option, Team user, Ticket property value, Ticket company, Ticket deal and Ticket contact (see our Data Model for full details). If there's something else you need just ask.
Your HubSpot data is stored in its own dedicated data warehouse, hosted in our Microsoft Azure Sydney Data Center. If you'd like it stored somewhere else (even your own servers), just enquire about our BYOD (bring-your-own-database) option.
Absolutely. Every customer gets their very own isolated data warehouse. Database credentials are salt-encrypted...multi-factor authentication can be activated for your account...we take security very seriously. You can read more about our security best practices here.
There are many ways to query data from HubSpot - CSV exports, Native Reports, API access etc. But for all but the most trivial reports, you need a staging service like SyncHub to ensure performance and uptime. See our detailed breakdown here to understand where a tool like SyncHub fits into your analytics stack.
No. SyncHub is a reporting tool and cannot reflect changes back to your cloud application.
With SyncHub, you can create any report you like. This is because (unlike other reporting tools) we give you access to your raw HubSpot data. If you don't already have a reporting tool, you can use our Insights platform or grab one of our recommended 3rd-party tools then use its standard Database Connector to connect to SyncHub and begin pulling down your data.
KPMG Private EnterpriseEva Perrone, Innovation Lead
We have a lot of ambitious clients who want to get as close as they can to their business data but it’s often siloed in different systems, so while they were able to look at each dataset in isolation, bringing all the right metrics together was challenging.
RSM AustraliaMatthew Cunneen, Partner, Data & Analytics
The SyncHub experience was fantastic. It does what is says on the tin! The connection process is simple, the documentation is good and the communication with the team has been first class.
Kolsen GroupColin Spooner, Group Financial Controller
The SyncHub team got us to where we wanted to be and I think we all wonder how we ever lived without it.
The Cafe CollectiveDavid Mule, Manager
SyncHub has allowed us to see week-to-week exactly how much staff and product we need in our stores.

About HubSpot

Visit the HubSpot website

HubSpot's mission is to help millions of organizations grow better. They provide a growth platform with award-winning software, services, and support to transform the way organizations attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy.

About Power BI

Visit the Power BI website

Power BI is a business analytics service that delivers insights to enable fast, informed decisions. Transform data into stunning visuals and share them with colleagues on any device, visually explore and analyze data—on - premises and in the cloud—all in one view, collaborate on and share customized dashboards and interactive reports and scale across your organization with built-in governance and security.

SyncHub is an independently developed product/service offering by Blackball Software and has not been endorsed or verified by HubSpot, Inc. HubSpot, Inc. shall not have any liability with respect to the SyncHub product/service offered by Blackball Software.